MAGNUM Ice Cream and Stacey Bendet from alice + olivia held an exclusive lunch in New York to announce the debut of MAGNUM’s newest line. The collaboration was ingenious teaming up with one of fashions top designers . MAGNUM ice cream also partnered with up and coming fashion photography duo Jamie Beck & Kevin Burg, owners of the popular fashion/lifestyle blog , From Me To You, to create a Cinemagraph of a image combining one part video with one part photograph which is shown at the image above. The theme for the photoshoot has a nostalgic vintage look to it. The scenery is very fashion forward from the red dress to the black white printed dress and zebra carpet shown above. Stacey will be designing an original mini skirt inspired from the indulgent and luxurious lifestyle of MAGNUM Mini Ice Cream bars. The mini skirt is set to be revealed during alice + olivia’s Spring 2013 presentation at New York Fashion Week in September. Seeing this photoshoot makes me excited to see the mini skirt on fashion week. I am a huge fan of Magnum ice cream . so to see them link the brand with fashion brings a wonderful aesthetic to my eye's.